Vietnam and Myanmar: Southeast Asia’s New Consumer Growth

Vietnam and Myanmar: Southeast Asia’s New Consumer Growth

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Vietnam Consumer Growth

 

Boston Consulting Group writes on Vietnam and Myanmar’s consumer growth. Several interesting charts re-produced from BCG.  ‘MAC’ refers to ‘Middle and Affluent Class’.

You can find the bigger picture of Asia Pacific’s middle class growth here.

Vietnam’s central coast MAC growth led by Danang, Nha Trang and Hue.

 

Very optimistic consumers

Vietnam Myanmar Consumer Optimism

 

Doubling of MAC population

Vietnam Myanmar Consumer GrowthImages: Boston Consulting Group

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