The Vietnamese Deputy Minister of Foreign Affairs does not mince his words when it comes to the Vietnam National Administration of Tourism. He has some very revealing observations.
Key quotes from the article:
“While tourism is currently a leading sector and a cash cow in other nations, the Vietnam National Administration of Tourism remains negligent and inactive in promoting national tourism,” commented Deputy Minister of Foreign Affairs Nguyen Thanh Son.
“What they brought to the Vietnamese week in Berlin last year was only two computers, a bundle of brochures, and two female attendants,” he said.
“I was so ashamed of the Vietnamese booth that I had to take the Berlin mayor to visit another stand,” the Deputy Minister of Foreign Affairs recalls.
The VNAT fails to determine what the strengths and unique features of Vietnamese tourism are that should be introduced to global tourists
There is not yet a professional plan for promoting the country’s tourism
Now contrast this with Goa tourism:
To sum it up
In the words of Indonesia’s Anak Agung Gde Agung: “In this era of globalization, with its fast and intense competition, tourist management cannot be a frivolous affair. “