Put in the big rocks first!
It’s as true for business management as for project development. You’re in for an impossible challenge if you start fussing over the details and not address the bigger issues from the start.
An error of judgement at the ‘big rocks’ stage can be potentially fatal. An error during implementation is usually manageable.
It’s not an uncommon experience avoiding the macro. It’s either simple ignorance or just the comfort of being busy with the insignificant and inconsequential.
What are the big rocks in project development?