How Not to Mess Up Your Project: Get the Pre-concept Right!

Andrew —  October 15, 2011 — 1 Comment
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property development process
TheDevelopmentAdvisor.com focuses within an upstream niche of the real estate life cycle.  This niche is the Pre-concept stage.

The real estate life cycle can be characterized as :

1. Investment Intention
2. Pre-concept: Integrating Physical Planning, Project Economics & Market Forces
3. Design : Concept & Detailed Design
4. Tender
5. Construction
6. Operations: Property Marketing, Tenancy & Facilities Management
7. Demolition/Refurbishing

As most investors are aware, the investment intention phase is an on-going process of scouting for potential real estate development projects. Investors / shareholders / directors leap into action when

(a) timing is right (economically / politically / socially),

(b) funds are available and

(c) the right investment opportunity presents itself.

 

Development Managers Influence on Success

When these three factors are aligned we enter the Pre-concept stage.  This is where the foundation of the real estate investment starts being built – by analyzing the physical planning possibilities together with the project economics to re-confirm what the market is saying. This is the part where a development manager has the greatest discretion to exercise in determining how successful a project will be.

As we progressively add content to this site we will be discussing the development issues related to this very important pre-concept stage.

 

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  1. Land Development 101 : Getting the Foundations Right | The Development Advisor - November 8, 2011

    [...] right away.  The answers will eventually come from research, analysis and negotiations done at the pre-concept stage.  But without even questioning you might as well be shooting in the [...]

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