Royal Caribbean’s Quantum of the Seas accelerating the Asian cruise industry

Royal Caribbean’s Quantum of the Seas accelerating the Asian cruise industry

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Is the deployment of the Quantum of the Seas signalling an acceleration of the Asian cruise industry? See also Star Cruises commitment to build two new 150,000 ships.

Do you think Asian resort destinations will be facing more competition at the higher end of the market from the cruise industry?

Royal Caribbean International has announced that its newest ship, Quantum of the Seas, will make its home port in Shanghai (Baoshan), China, bringing the company’s most innovative ship to the world’s fastest-growing cruise market.

The ship will reposition to China in May 2015, following her inaugural winter season sailing out of New York Harbour to the Caribbean. In China, Quantum of the Seas will join Mariner of the Seas and Voyager of the Seas in Asia, increasing the company’s capacity in the region by 66 per cent.

“Consumers in China have grown to expect the best the world has to offer, and Quantum of the Seas meets that standard like no other ship,” said Adam Goldstein, President and COO, Royal Caribbean Cruises Ltd.

“We are ready to accelerate the growth of this vital market with a ship that will capture the imagination of travellers looking for a one-of-a-kind vacation experience. It is part of our strategy to raise the profile of the global tourism industry amongst Chinese tourists.”

“Every trend we are seeing in China tells us we can achieve a real long-term competitive advantage and appealing returns on our investments in this fast-growing market by accelerating our presence there,” Goldstein said. “We will have to be nimble, but the ability to move fast is one of our strengths.”

“These incredible ships will meet the sophisticated expectations of consumers in Shanghai, New York, and London. Our mantra for the new Quantum class of ships is ‘this changes everything’ – and upping our game in these key markets achieves just that,” said Dominic Paul, Vice President, International, Royal Caribbean International.

“Our distinctive style of high quality innovative cruises has become known to travellers around the world and we will continue to deploy our most technologically advanced ships where the demand is, with the expectation of winning new converts to cruising.”

The groundbreaking Quantum-class ships, Quantum of the Seas and Anthem of the Seas, will debut a new set of first-at-sea onboard experiences, such as Ripcord by iFLY, a heart-pounding skydiving experience; North Star, a thrilling adventure that transports guests more than 300 feet in the air on a breathtaking journey; cutting-edge transformative venues including SeaPlex, the largest indoor sports and entertainment complex at sea with bumper cars, roller skating and more; and the cruise line’s largest and most advanced staterooms ever.

Guests also will enjoy the new Quantum class “Dynamic Dining,” a completely new culinary experience that offers a landscape of 18 restaurant concepts as vast and varied as dining in the world’s most cosmopolitan cities, including specialty restaurants created with partner-chefs Jamie Oliver, Devin Alexander and Michael Schwartz.

The Quantum Class spans 18 decks, encompass 167,800 gross registered tons, carry 4,180 guests at double occupancy and feature 2,090 staterooms.

ETB Travel News

In a related article Cruise Industry News mentioned that

Star Cruises is presently the largest operator in the region with an estimated annual passenger capacity of nearly 600,000. Costa has annual passenger capacity of approximately 260,000 and Princess about 52,000 in 2014.

Until the announcement that Royal Caribbean will move the Quantum to China, the only market growth announced was for Star, which is building two new ships, which will bump its market capacity above one million passengers a year and a 40 percent market share by 2017.

Image: Royal Caribbean

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