“Koh Samui’s hotel market has remained relatively robust compared with Bangkok where demonstrations concentrate. The average hotel occupancy rate in Samui reached a record of 73% last year, growing by around 5% from 2012,” said executive vice-president Andrew Langdon.
The growing prominence of Surat Thani airport as a secondary gateway to Samui has helped fuel demand for hotels.
Visitor arrivals to Samui airport last year grew by 14.5% from 2012 to 1.5 million. However, the average length of stay on the island has been declining as a result of the growth of short-stay visitors from the region.
Hotels’ average daily rate (ADR) recorded growth of 1% to 3,940 baht last year after declining from 2008-12. Largely driven by strong occupancy, revenue per available room grew by 8.9% to 2,870 baht last year.
Samui has about 20,000 hotel rooms, but the supply pipeline will slow over the next three years and be largely concentrated in the mid-scale to upscale segments.
Home Koh Samui: Healthy 2013 average occupancy rates