Mapping luxury hotel chain brands across Asian resort destinations

Mapping luxury hotel chain brands across Asian resort destinations

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This map shows hotel chains with their luxury and upscale brands across Asian resort destinations. Global brands included are by Starwood, Marriott, Four Seasons, Intercontinental, Club Med, Hilton/Conrad, Hyatt, Accor. Regional brands included are by Aman, Shangri-la, Banyan Tree, Anantara, Centara, Alila, GHM. We will be including other brands overtime.

Large icons refer to global brands. Small icons refer to regional Asian brands. Click icon to view hotel name. Zoom in to show more hotels within a specific destinations. To view with map legend please click to Google Map here. Major city hotels excluded. Not all brands are shown. Independent hotels have been excluded.

The main observation are the existing development gaps in emerging destinations seen by absence or limited number of regional and global brands (but could be filled by domestic brands and independent hotels).

As developers, investors and brands recognize the emergent Asian middle class its only a matter of time before the more important of these gaps get filled. See some possible areas here.

One question to consider; is a small and growing hotel grouping, comprising regional and/or global brands, a sufficient leading indicator of how a destination will develop over time?

Note:

Data from hotel websites between December 2013 and May 2014. Some brands show future hotel openings while others don’t.

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