Frank Gehry doesn’t design cookie-cutter buildings. While resorts designs are not as complex as Gehry’s work they nonetheless are not cookie-cutter creations either. Undulating sites add further complexity to some resort projects. Who should manage the development budget if architects are not as steadfast about budget control as Gehry?
Cost control is a big deal for me. In the construction industry, 30% of the money spent is wasted. That’s why it’s important to value engineer as you design . . . And once you’ve set a real budget, it behooves you to stay there . . . You have to control the project through to the end, really control the goddamned thing, because it’s your design. Nobody else knows how to do it.