Thanks to Google Earth we can now have a bird’s eye view of coastal master planning. In our case how the first 300 meters of beach front compares across the world.
A destination is more than just a collection of hotels
A resort destination is more than just a coastal road with a collection of beach front hotels. How does master planning help to enhance the value of a resort destination? This is an important question to think about because over the long term the value of a destination partly hinges on how well its been planned. Good master planning is about putting in place good hardware ie town planning and civil infrastructure. Add in good software and you’ve the makings of great destinations.
Thinking about your most important customer
Good planning also considers visitor experience. As you go through these plans think of yourself as a tourist getting around town. You will likely not be driving. Are you relegated to narrow pavements? Fighting local traffic? Needing a taxi every time you want to get out of the hotel? And worrying about getting ripped off by the taxi driver? Do you feel like you’ve been ignored? Planning-wise.
More thought goes into planning resort hotels than resort destinations. Resort planners seem to have forgotten their most important customer – the visitor. How many destinations give serious consideration to visitor accessibility? If you’re an investor would you invest in a location with a well thought out master plan (all else being equal)?
Notice the differences
As you look notice the general differences between continents – parcel size, pedestrian space, organizing axis, set backs and development density.
click image to enlarge
One reason why Hawaii is such a draw – resort planners actually thought about visitor experience
Nusa Dua, Bali, Indonesia
The Galleria is a great idea but it should have been accessible from the beach front as well
Pantai Cenang, Langkawi, Malaysia
Opportunity to enhance the beach front. See also this post on Pantai Cenang.
Pantai Cenang close up
Batu Ferringhi, Penang, Malaysia
Where do you go if you’re not staying in one of the hotels
Batu Ferringhi close up
Chaweng, Ko Samui, Thailand
Chaweng Beach close up
Great beachfront. How about if you’re a pedestrian?
Hua Hin, Thailand
Wish it was easier getting to town
Nha Trang, Vietnam
Similar layout as in European coastal towns (see below)
Mui Ne, Vietnam
Yalong Bay, Hainan, China
No guessing why the commercial core lacks a crowd
Surfer’s Paradise, Queensland, Australia
Fantastic vehicular accessibility
One of the few destinations with an organizing element. Also, start noticing the difference in parcel size between Thai and European plans.
Nice, France close up
The planners paid attention to the visitor experience on this beach front
Seaside, Florida, USA
While not a resort town Seaside is an interesting idea for a walkable residential coastal town.
Puerto Vallarta, Mexico
Yalong plus marina?
Puerto Vallarta, Mexico
More destinations will be included in the next installment.