We like charts, tables and maps. Tells a story quick and easy. The impact can be significant.
Here’s one from The Super Cycle Report prepared by Standard Chartered Bank Research. At 152 pages its long.
For our purpose the above chart is key. It shows the comparative global middle class size by 2030.
Below is another from Ernst & Young – Hitting the Sweet Spot: The growth of the middle class in emerging markets. Document attached below.
Can you imagine the impact this emerging middle will have on coastal tourism? Needless to say, what you see now is just the start of a much larger cycle. The story has only just begun. I’m sure there will be more than 400 million Chinese outbound travelers by 2030.
Follow us as we continue charting the development of Asia’s tourism coastline. If you’re new start with the archives.